New Year, New Goals 2021 And My Confession… Free Goal Setting Exercise

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

The new year is upon us and now is a great time to create your business goals for the upcoming year if you haven't done so already.

New Year, New Goals 2021 And My Confession... Free Goal Setting Exercise

Personally, I set my goals Monday just gone, I have them written down in the back of my daily diary where I can refer to them daily when creating my monthly, weekly and daily plans of action.

This allows me to stay focused and on track to my own personal success when going about my daily activities.

In this post, I will break down the main goals that I have set and show you the goal-setting exercise that I follow when creating my own goals in business and life but before all that I have a confession to make.

First let's recap last year, 2020.

What can I say about 2020?

For many, it's a year to forget.

We were all subject to the world's worst pandemic in history and the time of writing it's far from over but there is light at the end of the tunnel, we can now see a way out this colossal mess we are in.

We all have had different experiences of the pandemic, I could go into all the details we all were subject to but this is not a post about the pandemic.

It's a post about the new year and setting goals for this year to come for your business and personal life.

Personally, it was a ride for me, I started two companies but left 2020 with less than I started with.

I was an organic marketing coach at the beginning of the year helping start-up entrepreneurs learn the ropes with free organic traffic and I went full-time at the start of the pandemic.

There is a mismatch with focusing on organic marketing strategies and choosing your target market as start-up entrepreneurs, in that they usually have very little money to invest in your expertise.

They book on a free strategy call with no intention to invest, they are after as much free information they can get that's tailored to them.

I ended up gaining more and more strategy sessions without increasing clients, leading to what I thought would be a revolutionary idea.

My desire to helping start-up entrepreneurs lead me to take all my offers down, restructure and rebrand to Horde of Buyers.

New company started.

The Horde of Buyers was supposed to be an all-in-one solution to starting and growing a business online.

Kickstarted with a 5-day free organic marketing bootcamp, horde of buyers saw some initial success with a low monthly price and extreme value sounds like a ticket to massive success.

I introduced tools and more training. The idea was simple, provide the tools and on-going training to help aspiring entrepreneurs get the start they needed at an affordable monthly price.

The Horde of Buyers had some fundamental flaws in that all-in-one solutions are regarded as a jack of all trades, master of none.

The price was too low rising suspensions and then out of the range for some others.

On top of that, I didn't foresee that the low investment would have a negative impact on the mindset of aspiring entrepreneurs.

It seems crazy to think that because the investment was low and the ability to just stop paying the monthly fee would mean people would pay in and not take action or not take the training seriously enough.

It was hard work keeping up with demand with the little members we had and I was trying to implement systems and processes whilst providing training and drumming up new business.

I heavily relied on the top affiliate to bring in new members and help out.

With the increasing demand to bring in profits fast to keep the horde of buyers going, I formed a partnership and created company two RSA.

RSA a marketing agency focusing on established businesses.

We saw RSA as our answer to save the drowning Horde of Buyers and funnel profits from RSA to the Horde.

There was just one problem, it relied on our partnership to work but with the considerable distance between us and a lack of trust, cracks started to show fast.

After the cracks started to show the downward spiral that followed was strange and although I am not going to go into the details of all the ins and outs of what went on between us.

I will say that there were mistakes on both sides that lead to us eventually parting ways.

I wish him all the best in his future endeavours and hope he does well in anything he does.

As for me, it left me feeling numb, depressed and low, I had these members in the horde that was there but flocking to other opportunities because of our failed partnership.

I tried to implement some changes that would change the tide but it was no use.

With RSA, he had all the contacts so I couldn't follow up with them. I felt defeated. I was spiralling further and further into the abyss.

The downfall of Horde of Buyers and RSA was complete.

I took the decision to dismantle Horde of Buyers, a decision I didn't take lightly.

It has upset some people but for the majority, they had already abandon ship.

This brings us up to just a few weeks ago.

After I had a chat with a guy, I realised that I needed to give myself a kick up the bum and turn all this into a positive.

I have a lot of knowledge to give to this world and I can help aspiring entrepreneurs get the knowledge they need to get their start online without charging them through the content I can provide for free.

And here we are on the platform that's going to provide as a base to my ongoing operations where I can provide massive value and rebuild my business alongside the free content.

I will be focusing B2B with marketing consulting services targeting already established businesses and entrepreneurs that want to level up their marketing game and reach new heights in their businesses whilst providing tons of free content that will help struggling start-up entrepreneurs get the knowledge they need to start earning an income online.

This leads to the planning stage and the goal setting exercise I did last Monday and now you are fully caught up with what has happened in the run-up to this point we can continue with what is going to be the rise of the phoenix.

The Goal Setting Excercise

Monday 28th of December 2020, after what was the worst festivities of my life.

I put my mind back into thinking mode and started brainstorming what I needed to do for my return to business.

I decided that the best way to go is not to compete but to instead dominate the field and with that, I could start my goal setting exercise.

It is also crucial that you have some sort of idea of what you want to achieve long term before you start a goal setting exercise.

If you don't have that, then spend an hour or two just letting your mind run free with possibilities of how you would like your life to be if you could just snap your fingers and it changed in an instant.

Once you have decided on your chosen snap, it's time to move to the next step.

Step 1. Get a pen and paper, your journal, a notebook or whatever you plan to use. Somewhere you can plan all this out and then transfer to some permanent after.

Step 2. Write three headings, Work, Rest and Personal. Underneath each of the headings is where we going to think of every goal imaginable that you want to achieve in your life. We are just going to let the ideas flow and no matter what the goal is, write it down.

Work: As you can imagine, any goal that is business or work-related goes underneath this heading. eg. 100k per month, 10k email subs, employ 10 staff, create a new offer, hold an event.

Rest: This is one is more about health in general than rest, but it is what is going to allow you to hit your other goals because without taking care of yourself you will lead yourself to burnout. That's why I call it rest. eg. Reach a certain weight, stop smoking, drink more water, get up earlier, get 8 hrs of sleep.

Personal: This anything that doesn't fit into the two other categories, anything you want to achieve or do. eg. Pay-off your debts, a holiday overseas, new car, new laptop, find love, get married, do a skydive.

Now the key here as I said is just to think and let your mind wander and write every goal down under the corresponding heading.


The next step we will sort the mess and make sense of all of them.

Step 3: Let's begin to sort the mess, we are going to break it down as follows, 10 year, 5 year, 3 year, 1 year. Important and non-important.

Start with everything that's going to take you 6+ years to achieve and write a 10 next to it.

Then do the same with 5, then 3 and then 1.

Put an asterisk next to the important ones, the ones that mean the most to you.

There you have it, your big goals are there on that page, but what about the ones that are important that are above 1 year.

Can you break it up to a smaller goal that fits into the one-year timeline? eg. 10million in sales, the 1-year goal could be 1million.

And in fact anything like that I prefer to break up into smaller goals that will drive me forward towards my 1-year goal.

Now after all that, transfer your goals to a neat little list, and have it somewhere you can refer to when going about your daily activities.

I have mine in the back of my daily planner.

As I plan my days I can refer to the goals and stay on track and cross them off as I achieve them.

I have found a YouTube video that is nearly exactly the same process if you prefer to watch and learn…

This is how to get it done!

Here is my full list of goals for 2021

High-Ticket Sales: 1, 2, 3, 5, 10, 15, 20.
High-Ticket Sales in a month: 4, 8, 12, 16, 20, 25, 30.
Virtual Event, Live Event, 5 low ticket offers, 3 mid ticket offers, write a book, book 2, free training for the masses.
Social Media: YT 1k, TikTok 1k, 10k, FB 1k, 10k, Insta 1k, 10k, Twitter 1k, Podcast Downloads, 1k, 10k.
Email List: 1k, 5k, 10k, 20k, 30k, 50k, 100k

Plan Miracle Morning routine then follow it for 1W, 1M, 3M
Drink 2l of water for 1W, 1M, 3M
Buy GYM Membership, workout 3 times a week for 1W, 1M, 3M
1hr of learning for 1W, 1M, 3M
2hr of learning for 1W, 1M, 3M

Pay-off bad debt, a weekend away with just the mrs's, family holiday, goto 3 networking events, motorhome, car, laptop, house, camera equipment, experience days x3.

There is a lot on my list, I prefer to go overboard than to play it safe.


Because if achieve 75% of them that will be better than 100% of safe modest goals but that's just my way to do things.

If you have made it to the end, I hope I haven't bored you with everything and let me know your big goal for the year below.

Book A FREE Marketing Clarity Call

For a limited time only you can get Michael on the phone with you for a free marketing clarity session, where he will give you clarity with the direction to take your marketing.

There is no pitch unless Michael feels you would be the right fit for a further working relationship. You will receive the same great service and advice either way

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Leave a Reply